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Pete Barry: ADVERTISING CONCEPT BOOK - W13 [2008] hardback BOOKT engaging novel

SKU: 49890948483

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Description

engaging novel

And Loveday FitzTalbot

And what can be done to counter the tendency

read social cues and how to deal with anxiety in social and performance situations

creator of Tracy Beaker and Hetty Feather

Pete Barry: ADVERTISING CONCEPT BOOK - W13 [2008] hardback BOOKT engaging novelHere is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, The Advertising Concept Book can

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