Sanitation and Ghosting are always an issue
(One imagines Swift could successfully broker peace treaties between warring nations at this point, if she wanted.) Eddy Cue, Apples senior vice president of Internet software and services, said that Apple had already been discussing paying artists for the trial period, after initial criticism from indie labels, but that Swifts letter accelerated [their] thinking. He told me in a phone interview, I spent time talking to [Apple C.E.O.] Tim [Cook] about it and giving him my thoughts and, relatively quickly, came to a conclusion of what we thought was the best way to do it. Cue said that he didnt have a problem with Swifts calling Apple out (I appreciated the way she wrote it), and he said it was important to Apple to treat Swift like a partner in the matter, which is why he made sure to speak to her on the phone before they made any announcements
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