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The thickness of the paper also matters the thicker the paper is, the less air it allows through and the faster the cigarette will burn

S., and Myers, C

All concepts are aimed exclusively at adult smokers

"It is incredibly worrying to hear that adolescents believe that a stylishly designed cigarette gives a softer option." Cancer Research UK is campaigning for plain standardised packaging of cigarettes and has launched an online film accusing the tobacco industry of encouraging children to smoke

Air purifiers from Ionmax are also equipped with the IonX Shield negative ioniser that help remove smoke particles from the air and dropping to surfaces, making it easier to clean