Its a massive inflection point for smokers, for retailers, and for our industry, he said
And thats ultimately what this film consists of: two people in front of a camera, sharing a coffee and a cigarette, talking about nothing in particular
They said: 'Do they have to smoke?' That was like: 'Are you f****** kidding me
This allows Swedish Match to market those specific products as a lower-risk alternative for adults who switch completely away from cigarettes
While 50% of these samples were picked up from high socio-economic status (SES) areas like Indiranagar, Koramangala, Electronics City and Silk Board, the remaining were collected from low SES areas like Summanahalli, Kottigepalya, Sunkadakatte, HR Palya and KR Market