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This ad fulfills three purposes: it recruits nurses for WWII (the top line reads: America needs nurses Enlist now), it publicizes Paramount Pictures new feature film, So proudly We Hail, and, most obviously, it advertises Chesterfield cigarettes (the imagery and copy text for Chesterfields dominates over half of the ad)

Australias plain tobacco packs: anticipated and actual responses among adolescents and young adults 20102013

Smoking Intensifies Pain Smoking may strengthen feelings of pain and discomfort in a number of ways

~ Oliver Wendell Smell is indeed a powerful sense

Jamiroquai also performed at a 2018 launch event for IQOS 3 in Milan, while American dance music DJ Steve Aoki, whose name is attached to a limited edition version of an IQOS device, performed a concert at another event for the products in Barcelona in January 2025