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Box 1: Gain-Framed and Loss-Framed Health Promotion Messages Health promotion messages can either be framed positively, highlighting the benefits of quitting (strengths-based or gain-framed), or negatively, emphasising the risks of continuing to smoke (deficit-based or loss-framed)
References Michaels D, Monforton C
At the time the legislation was adopted, McConnell said that he had considered including an exemption on the new age limits for military members, in recognition of their public service
A National Cancer Institute analysis revealed that smoking fewer than one cigarette a day increases the likelihood of dying prematurely by 64%
Its offered as a tight 50g crumble cake, easily broken apart for preparation
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