Inoue-Choi M, Freedman ND, Saito E, Tanaka S, Hirabayashi M, et al
Initial cigarette-making machinery was designed with a particular number of cigarettes in a pack, and if a factory switched to a new number, it had to retool the entire production line much like how switching pack formats today still means redesigning Printing Products and structural dielines from scratch
In other regions, the cultural perception may be influenced by marketing strategies employed by the company to position Marlboro Silver as a premium or lifestyle product
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