Bright Blonde Essential Priming Serum Conditioner What it is: A rinse-out

What it is: A rinse-out salon gloss treatment for color-damaged hair that strengthens and seals the hair surface using lactic acid to dramatically enhance shine and preserve color

Your daily dose of universal protection

Protects against future damage

The ultra-delicate

on dry hair

Bright Blonde Essential Priming Serum Conditioner What it is: A rinse-outDescription Protect, tone and hydrate blonde hair. This priming serum features violet and pearlized pigments along with a brightening complex to eliminate brassiness and illuminate hair while hydrating extracts moisturize, smooth the cuticle and restore softness, all while protecting from heat damage. Key Benefits Provides 450 degree heat protection, brightens, tones and eliminates brassiness while hydrating and repair damage.